It’s that time of year again, a time to get absolutely hopped off your nut on your favourite calorie free caffeine provider coffee. Each year COEX hosts the four day event and exhibit and this year looks to be bigger and better than ever. The coffee extravaganza is being co-organized by COEX and the Korea Coffee Association will be running from Thursday April 14th to Sunday April 17th. This years show is set to be twice the size of last year’s show, which drew more than 33,000 visitors, and will be expanding to both Halls A and B of COEX Mall.
As usual a different country will be hosting and this year it is Brazil. Which means that there will also be complementary cultural food and drink products, personally I’ve got my fingers crossed for Cachaca rum and coxinhas, a delicious chicken stuffed fried delight that I adored when travelling in Brazil.
Popular events at this year’s show will include Mint Label, a new product showcase, and the “World Super Barista Championship” , a competition involving some outstanding professional and amateur baristas. If you’ve every had someone turn your cappuccino into a beautiful piece of 3D foamy art, you will know what I’m taking about.
Expect to hear about all the latest and greatest trends, last year announced Korea’s first Nitro coffee from Bruworks, who knows what wondrous things will be at this years show? If this years expo is anything like the past two years expect to get more free samples of sugary drinks and caffeine filled beverages than you can handle. By the time I left last year I was practically vibrating from the buzz. Thankfully there were lots of tasty food samples like fried chicken and pizza to take the edge off.
In a nutshell it’s a great place for coffee lovers to try a worlds worth of coffee and the chance to some buy incredibly cheap coffee beans for 1,000 a kilo. You can also get all kinds of high end cooking equipment and sample almost any kind of food or drink that is served at a coffee shop, who doesn’t love free samples! I visited in 2015, and 2014 if you want to learn more about previous shows.
The 2016 Coffee Expo is on from Thursday April 14th – Sunday April 17th and is located at COEX Hall A.& B. To get there take a train to Samseong Station (line 2) and follow the directions to halls A & B. Tickets are 30,000 for the business days, and 10,000 for visitor days and can be purchased at the event. For more information please visit The Coffee Expo website..