Last week when walking to Tap Public, we stumbled across the cutest cafe festooned with Halloween decorations which couldn’t help but lure us inside. Once we had ventured in, we realised it was a cereal cafe. As we were off to dinner, we only had time for a quick look around, but we decided we would come back later for dessert. Ob La Di, is located in the myriad of alleyways at the Hangangjin end of Itaewon. The small basement floor shop is cool colourful and quirky, and filled with all manner of toys and trinkets to bring out your inner child.
I have never seen such an array of cereals in my life. There are over 60 different types on the menu, most of which I had never heard of as they were American. In the UK we tend to keep things quite simple. Sure we have some sweet and sugary treats like Sugar Puffs and Frosties, but none actually made with cookies and pieces of candy. It is probably best for my teeth and my figure that I didn’t grow up in the land of the free. The selection of cereal is kind of epic, there are far too many to mention but the stand out ones to me are the Reece’s Puffs, Lucky Charms, Oreo’s, Fruity Pebbles, Apple Jack’s, Smores, Cinnabon, Captain Crunch and more varieties of Cheerios than I’ve ever seen.
I came along with my bestie and he nearly died of excitement when he saw they had Captain Crunch available, so he ordered himself a bowl (5,500). Once you pick your cereal, you can choose your dairy. The options are: Milk, Almond Milk, Ice Cream, or Yogurt (all 1,000 each). You can then add a variety of toppings from the healthy banana, blueberry, almond, and chia seeds, to the ludicrous decedent M&M, Oreos, Marshmallows and Macaroons. I don’t think you’ve lived until you have added macaroons to your cereal (lol)!
I was thrilled to see they had Fruity Pebbles after trying them at Bistopping and becoming instantly obsessed. Rather than a simple bowl with milk, I had mine made into a Shake (6,500), however you can do this with any of the cereal. The shake was very sweet and creamy, and the Fruity Pebble topping was crunchy and delicious. I have a feeling that some of the chocolate flavoured cereals would be even nicer though. One item on the menu that caught my eye was the Mad Fat Diary, an ice cream, marshmallow, and fruity pebble concoction. Mainly because “My Mad Fat Diary” is one of my favourite shows as it strongly mirrors my younger life of growing up fat in the 90s. Unfortunately they were out of marshmallows on my visit so I didn’t get to try it, but next time for sure. Their Milky-way Toast looked interesting too.
Although our visit was short and sweet, I thought Ob La Di to be such a fun and frivolous place. If you enjoy sweet things, or are missing your favourite cereal from back home then, this it is well worth a visit. As well as selling cereal by the bowl, they also sell it by the box to take home, along with a selection of other American snacks. It’s like being a kid in a candy store.
Ob La Di is located at B1 684-35 Hannam-dong, Yongsan-gu, Seoul. To get there take a train to Itaewon Station (line 6) and come out of exit 3. walk staright until you reach the Cheil building, then go over the crossing and take the ally way thats in front of you. Walk straight, then take the first right, then the first left. You will see Ob La Di just ahead on the basement floor on the right hand side. For more information you can call them on 010-5219-0588 or check out their Instagram. They are open everyday from 12pm-10pm.